PROFX

PRO FX Tech Ltd, incorporated in 2006, operates globally within the Media and Entertainment and Audio-Video product industries. The company is involved in distributing audio-video products and offers services in visual effects (VFX), animation, and cloud-based technology solutions designed for the media sector. It manages content workflows and delivers high-end visual storytelling through its subsidiaries DNEG and Prime Focus Technologies (PFT). PRO FX Tech serves major Hollywood studios, OTT platforms, and broadcast networks, integrating creative services with AI-driven software that supports the production and post-production lifecycle. While the company is identified as a distributor of audio-video products by some sources, others emphasize its role in providing VFX, animation, and cloud-based technology solutions.