BLUESTONE

BlueStone Jewellery and Lifestyle Limited, incorporated in 2011, operates as an omni-channel jewellery retailer and manufacturer in India. It produces and sells diamond, gold, platinum, and studded jewellery, with a focus on contemporary, design-led jewellery tailored to daily wear and non-wedding occasions. Initially established as a digital-first platform, the company has expanded to a combined online and offline retail model, positioning itself as India's second-largest digital-first omni-channel jewellery brand. Its product catalog features over 8,000 active designs across gold, diamond, gemstone, and platinum categories, targeting millennials and young professionals in the jewellery retail and manufacturing industries.