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Senco Gold Limited, incorporated in 1994, is a jewellery retail company primarily active in India and internationally. The company specializes in gold, diamond, silver, platinum jewellery, and precious stones through its flagship brand Senco Gold & Diamonds. It operates predominantly in the Eastern region of India, notably West Bengal, where it is the largest organized jewellery retail player by number of stores. Its product offerings extend to luxury leather accessories and lifestyle products marketed under sub-brands including Everlite (lightweight jewellery), Gossip (silver fashion jewellery), Aham (men’s collection), and Sennes (luxury leather accessories and lifestyle products). The company’s legacy spans over eight decades, and it maintains a broad presence addressing diverse customer segments through multiple sub-brands.