CROMPTON

Crompton Greaves Consumer Electricals Limited is an independent Indian company operating in the consumer electricals industry, primarily serving India and select export markets, including southern India. The company markets its products under the Crompton brand name and focuses on the electrical consumer durables and lighting business segments. Its product portfolio includes fans, residential pumps, and kitchen appliances. Crompton Greaves holds a controlling stake in Butterfly Gandhimathi Appliances Limited, enhancing its presence in the kitchen appliances sector. Operating under professional management, the company maintains a dominant market position in categories such as fans and residential pumps. Its business model emphasizes a consumer-first approach supported by a robust distribution network and research and development capabilities. The brand has a legacy stated as over 75 years according to one source and over 85 years according to another.