SFL

Sheela Foam Limited has a business history dating back to 1971 and operates primarily in India. The company manufactures polyurethane (PU) foam and mattresses, serving the mattress and foam products industry nationwide. Its flagship brand is Sleepwell, through which it holds a dominant position in the organized mattress market by employing a multi-brand strategy and maintaining an extensive distribution network. In fiscal year 2024, Sheela Foam expanded its operations by acquiring Kurl-on Enterprise Limited and obtaining a controlling stake in House of Kieraya, which controls the furniture rental platform Furlenco. Thus, the company also operates in the furniture rental sector via its stake in Furlenco.