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Uday Jewellery Industries Ltd, headquartered in Hyderabad, operates within the jewellery manufacturing, retail, and export sectors. It is part of the Sanghi Group and focuses on manufacturing, sale, and trading of a range of jewellery products including stone-studded gold, diamond-studded pieces, silver items, cubic zirconia with natural and color stones, and gemstone-studded fashion jewellery. The company serves both domestic and international markets, acting as a B2B supplier to organized retail jewellery brands in India and abroad. It specializes in 22-carat gold jewellery, with particular emphasis on lightweight hollow designs and bangles. Its target consumer segments include middle and upper-middle-income groups, balancing aesthetic appeal with affordability.