Salem Erode Investments Ltd, incorporated in 1931, operates as a Non-Banking Financial Company (NBFC) specializing in gold loan financing. It provides secured financial assistance against gold assets, targeting primarily households in Tamil Nadu and Odisha. The company serves both rural and urban populations, focusing on financial inclusion by offering credit solutions to meet urgent financial needs. Salem Erode Investments Ltd is a subsidiary of ICL Fincorp Ltd and operates within the financial services industry, emphasizing gold-backed lending in regions with significant gold ownership per capita.