Purple Finance Ltd, incorporated in 1993, is an RBI-registered non-banking financial company (NBFC) operating within the financial services industry in India. The company focuses on secured retail lending to the micro, small, and medium enterprise (MSME) sector, primarily servicing Tier II, III, and IV cities across the country. It offers secured business loans ranging from ₹3 lakh to ₹30 lakh. Purple Finance leverages a digital-first, technology-driven underwriting platform enabling paperless loan approvals and timely disbursements. The company’s business model emphasizes digital efficiency to support MSMEs in smaller urban and semi-urban markets. There are no listed subsidiaries or ventures, and the company is not publicly listed on any exchange.