Dhansafal Finserve Ltd. is a Non-Banking Financial Company (NBFC) incorporated in 1981 originally as Luharuka Media & Infra Ltd before adopting its current name. It operates in the financial sector, providing credit products and services primarily to underserved borrower segments such as Micro, Small and Medium Enterprises (MSMEs). The company focuses on retail financial services including MSME lending and secured credit solutions. Its offerings include loans against property aimed at business expansion, working capital loans, and tailor-made products for MSMEs. Dhansafal Finserve Ltd. functions between the organized banking sector and local money lenders, targeting accessibility and flexibility in credit provision. The company is listed on stock exchanges.