VMART

V-Mart Retail is an Indian retail company operating a multi-brand value retail chain primarily targeting Tier II, III, and IV cities across India, including South India. It focuses on value retailing by offering fashion and lifestyle products such as apparel, footwear, accessories, and general merchandise. The company follows a cluster-based expansion model and operates a dense network of stores to optimize supply chain costs and increase brand visibility. V-Mart Retail has expanded both geographically and digitally through acquisitions, notably acquiring Unlimited and the social commerce platform LimeRoad. The company serves the 'Bharat' segment in India and operates within the retail industry.